Baywatch 2025 (It's not what you think)

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The UK certainly has the resources to dismantle many accessibility barriers but too many still persist. One key issue lies with private car park operators, who often lack the commitment to priortise disabled bay enforcement and accessibility improvements. Disabled Motoring UK (DMUK) is tackling this head-on through our ongoing Baywatch campaign, which calls for more effective enforcement of disabled bays and pushes for meaningful change.

Baywatch invites disabled motorists, and those who travel with them, to complete a short survey each time they visit the supermarket, providing data on issues they encounter, in 2025 this will be between 21st July - 15th August. The campaign currently focuses on six major retailers- Tesco, Sainsbury’s, Asda, Morrisons, Aldi, and Lidl.

Participants are encouraged to complete the survey multiple times during the campaign. A link to the 2025 survey can be found here - www.surveymonkey.com/r/BDWGZTT 

For many disabled motorists, finding an available, properly enforced parking bay remains a persistent challenge and disabled people feel at risk of being judged or harassed, particularly those with hidden disabilities. With little evidence of enforcement, disabled motorists sometimes feel pressured to put their personal safety at risk by challenging disabled bay abuse. Disabled Motoring UK (DMUK) wants all disabled motorists to feel safe, confident, independent, and respected. It’s time for greater accountability in both public and private parking.

Demand is rising sharply, with 52 Blue Badge holders competing per accessible bay and nearly 3 million badge holders across the UK, including a 10% increase in England in 2024 this is of no surprise. These issues reflect a wider accessibility gap across public spaces and car parks, disadvantaging millions of disabled consumers nationwide.

Considering 1 in 4 people have a disability in the UK it should be in Supermarkets interest to ensure they don’t lose custom and loyalty from their disabled customers. At the moment Supermarkets lose £501 million a month through lack of accessibility (The Purple Pound). By gathering real-world data, DMUK can present this data to the parking operators and supermarkets showing the need for prosecution and encouraging them to change their attitudes towards abuse and misuse.

The campaign focuses on:

• The ongoing abuse of accessible bays, often by non-Blue Badge holders.
• Public attitudes and misconceptions about Blue Badge use, especially around invisible disabilities.
• The lack of consistent enforcement and meaningful policies by retailers and parking operators.
• General challenges faced by disabled motorists using real-life parking experiences 

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