As the Paralympics draw closer, promotion of Channel 4's upcoming coverage has been increasingly ramping up. Alongside this promotional trailer, posters with the slogan 'it's rude not to stare' have attempted to grab public attention through ironic messaging. But today we're asking, is this 'tongue in cheek' slogan harmful to disabled groups?
Channel 4's coverage of the Paralympics is being eagerly awaited, following plans to make it the most ambitious yet. With over 300 hours of around the clock viewing promised, the line-up of presenters and schedule looks set to be another big hit making positive waves for representation of disabled athletes. See this
news release for more on what to expect.
However, use of the phrase 'It's rude not to stare' in some pre-event publicity has been criticised for the, albeit ironic, suggestion that it is ever okay to stare at disabled people.
For instance, this
tweet from the Centre of Disability Studies highlights how the wording dangerously trivialises the everyday pain caused by staring, with better ways of grabbing attention.
Over to you:
- What do you think to Channel 4's 'It's rude not to stare' publicity campaign?
- Have you ever been stared at because of your impairment, and how did that make you feel?
Tell us your thoughts in the comments below.