Chocolate wrappers

johndtay
johndtay Online Community Member Posts: 41 Connected
in Coffee lounge
I don’t know where this should go.

The accessibility of chocolate wrappers. The large chocolate bars have very clear logos. Is it me or are the Celebrations chocolate wrappers more difficult to read these days?

The twix wrapper isn’t very clear and just it seems, if I’m right they don’t consider the consumer more in their designs? I thought they were clearer years ago but not now. Almost accessibility gone backwards.

Comments

  • Sandy_123
    Sandy_123 Scope Member Posts: 63,123 Championing
    Hi @johndtay welcome to the forum. 
    What an interesting topic pardon the pun. 
    I seem to recognise these chocolates by their colours, ie black for Mars bars, brown for snickers, blue or red for bounty 
  • Alex_Alumni
    Alex_Alumni Scope alumni Posts: 7,538 Championing
    This is a great question @johndtay I would hope that chocolate manufacturers have to adhere to certain standards when it comes to things like readability and colour contrast, but I don't know enough to say what any official standards are.

    Thinking on it, the goal for manufacturer's is for everyone to buy and eat the product, so making it accessible makes sense!
  • WelshBlue
    WelshBlue Online Community Member Posts: 885 Championing
    Sandy_123 said:

    What an interesting topic pardon the pun. 

    After a trying day that's really lifted my mood  :D

    I can read them ... getting into them seems to burn off the calories that eating them bring
    Sometimes on bad hand days there's low flying chocolates
  • Sandy_123
    Sandy_123 Scope Member Posts: 63,123 Championing
    Haha @WelshBlue I fancy chocolate now 

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