Scope's Brand Refresh
The world has changed a lot in recent years. We have been living through turbulent times, and often disabled people have felt forgotten. First during the Covid-19 pandemic, and then again with the cost of living crisis. Our call for an equal future is more urgent than ever.
That’s why we’re proud to unveil our refreshed brand.
Our new look and feel will help us to reach this generation of disabled people. A brand that reflects the lives of disabled people in 2024. We will be bolder, more vibrant and more diverse in order to reflect the audiences that we need to reach.
And we’ll do so with our most accessible brand yet. We’re here to communicate with everyone. Disabled people and non-disabled allies, too. Because if we want to achieve equality, we need to work together. It’s going to take all of us.
Every day, millions of disabled people face barriers to fulfilling their potential. Whether that’s facing negative attitudes, being denied work, or having to manage extortionate costs. We are held back in so many aspects of society. Last year we launched our 10-year strategy, An Equal Future, to address this unfairness. Our new brand will help us realise our strategic goals by reaching more people, expanding views and inspiring action.
Working together
At the heart of our brand is a commitment to put lived experience front and centre. This will help us to better reflect the diversity of the disabled community. We’ll work with disabled people with a wide range of conditions to co-create content and amplify their experiences.
Our brand refresh also introduces a new strapline - ‘Creating equal futures with disabled people’. This reflects our commitment to working together with disabled people to make change happen.
Over a year, almost 1,000 disabled people and parents and carers of disabled children helped to shape our brand refresh. We conducted surveys, consulted our lived experience panel, and held focus groups around the country.
The result is a more authentic brand experience, that will help us to mobilise a movement for change.
An accessible brand for everyone
We’ve made over 100 accessibility improvements to our brand, in consultation with disabled people. We tested over 3,000 colour combinations to get the best colour contrast. Our main font Labil Grotesk sets new boundaries for visual accessibility and readability. Our new icons will always sit on a yellow circle to allow for easy navigation and clear signposting.
What does an equal future look like?
Our mission is clear. We are determined to create equal futures with disabled people. This means a future where all have the same rights and opportunities, no exceptions. Where disabled people succeed in all areas of life, and where negative attitudes are transformed.
We want to end disability inequality and support greater opportunities for the UK’s 16 million disabled people. We need a transformation in attitudes. We must address the extra costs we face. We need to be recognised for the value we bring to the workplace. And we need a benefits system that actually works for everyone.
Our new brand voice will focus on calling people in to join us in our mission. We’re here to build a movement that will achieve transformational change in society. Join us.
Kwesi Afful, Executive Director of Digital and Marketing
Comments
-
Looking good 👍
2 -
It looks really nice, more warm and friendly.
2 -
-
I haven't been on this forum for a while, pleasantly surprised to see this rebrand. It looks nice.
1 -
Kill the automotive industry - done, kill the aircraft industry - done, kill web design - done. Is Sunak to blame? At least make it possible to enable a night theme.
1 -
it looks good But I wish the issues were sorted, words doubling up automatically and tagging not working
0 -
It looks cool 😎
0 -
Sometimes have to search quite a while before getting to the subject to post on .
0 -
I'm not good with technical stuff but dismiss my last post because I have figured it out now . My sincere apologies sorry 😞.
0 -
Sorry to be negative but I preferred it without all these extra colours. I find it a bit more difficult to read with the colours. - don't know why that is. Apart from the colours, everthing else is great!
0 -
Where on earth are you getting your statistics from?
0 -
Thank you admin
1 -
No problem @judie apologies, that comment slipped through the net.
Carry on citizen, nothing to see here. 😉
1 -
The pink and green are rather BRIGHT!!! Perhaps a little too bright 😉
What I'm wondering is when we'll get answers to some of our questions following the changes - that thread has disappeared - such as reinstating the preview option on a draft post and a means of jumping to any page number.
It used to be so easy to read subject titles on each page in list form without having to scroll and scroll and 🙄 scroll
0 -
Oh I like the new homepage and those little faces especially the Sikh with turban - there's room for a few more up top!
I'd rather see a little wheelchair than the conversation bubble (is it) on the left hand side? It's a universal, international symbol of disability.
0 -
I do like the purple typeface and background shade.
The result is a more authentic brand experience. And we’ll do so with our most accessible brand yet. Brand is mentioned so many times! What was inauthentic about the original format? 🤨 No idea what a brand experience is either. Am I just old and out of touch?
..where negative attitudes are transformed. We need a transformation in attitudes.. ..achieve transformational change in society. 🙄
Scope, will you now respond to our many comments on the feedback thread and reinstate certain ACCESSIBILITY features we told you were missing in the brand refresh?
0 -
Smart move, the previous platform was a bit 'deflating', looked like a M1 Service Station, somewhere you don't want to visit. Looks more upbeat and interesting now, well done Team of Scope. I know visitor numbers and members will increase. 😀
1 -
@WhatThe I just shook my head at what this marketing-speak was supposed to mean to most people. Especially since I have observed the 'brand' is not high-profile. In advertising a campaign hopes to catch people on every corner, make the product a household name. That is not Scope's idea of a campaign, most obviously the absence of any attempt to loudly and openly correct the reams of nonsense in recent months published about PIP and disability generally.
1 -
Hey folks. I just wanted to say, just because you've not heard anything, it doesn't mean Scope aren't busy behind the scenes fighting for disabled people. 😉
and I'll see if the other feedback can be answered when everyone's back in the office. 😊
0 -
That’s why we’re proud to unveil our refreshed brand.
Our new look and feel will help us to reach this generation of disabled people.
Is there a disability generation gap now?
Thanks Albus, there were so many unanswered niggles on the feedback thread so yes please! And do let us old fogies know what a 'brand experience' is while you're there 😆
0
Categories
- All Categories
- 14.1K Start here and say hello!
- 6.8K Coffee lounge
- 62 Games den
- 1.6K People power
- 89 Community noticeboard
- 21.8K Talk about life
- 5K Everyday life
- 52 Current affairs
- 2.2K Families and carers
- 818 Education and skills
- 1.8K Work
- 432 Money and bills
- 3.3K Housing and independent living
- 880 Transport and travel
- 650 Relationships
- 60 Sex and intimacy
- 1.3K Mental health and wellbeing
- 2.3K Talk about your impairment
- 845 Rare, invisible, and undiagnosed conditions
- 892 Neurological impairments and pain
- 1.9K Cerebral Palsy Network
- 1.1K Autism and neurodiversity
- 35.4K Talk about your benefits
- 5.6K Employment and Support Allowance (ESA)
- 18.4K PIP, DLA, and AA
- 6.4K Universal Credit (UC)
- 5K Benefits and income