Purple Tuesday: What could make shopping more accessible?
Purple Tuesday is a yearly day to highlight the
importance of seeing disabled people as a valued customer who should be able to
shop and spend their money like everyone else. Here is what the Purple Tuesday website says:
Across the UK, the Purple Pound – the consumer spending power of disabled people and their families – is worth £249 billion and is rising by an average of 14% per annum. Worldwide, the Purple Pound equates to a staggering £2.25 trillion, yet less than 10% of businesses have a targeted plan to access this disability market.
Purple Tuesday is about creating a step change improvement in the awareness of the value and needs of disabled customers. It is about making the customer experience accessible. Participating organisations will make public commitments (a minimum of one new activity or initiative) to ensure sustainable changes are made. For organisations, this will result in the opening up of products and services to the disability market.
Over the years I have experienced so many things that haven’t been accessible, even if this is just a lack of understanding from staff. However, I once had an incredibly positive experience where the member of staff asked if it would be beneficial to describe the clothes to me. As someone who is partially sighted and uses a long cane, I was blown away with this request. Here’s a video that BBC Radio Leeds made about my experiences.
Why isn’t this the norm? It’s disappointing that this kind of thing is such a novelty and that so much more work needs to be done.
What are your shopping experiences like? Do you find it accessible? What more could be done? Let us know in the comments below!
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